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In a conservative culture where many Thai women are still hesitant to make the first move, Netflix Thailand set out to challenge the norm with the launch of Ready Set Love—a new series set in a dystopian world where women compete in a gamified contest to win their ideal partner.

To promote the show and spark real-world conversation, we created The Flirt Arcade—a bold Valentine’s Day activation that invited women to step into the heroine’s shoes. The rules were simple: flirt with a guy (who is the series' main cast) using any method or gag until his heartbeat hit the winning zone. The higher the score, the better the prize.

The result was not just a fun, interactive experience, but a cultural nudge encouraging women to take the lead in love—just like in the series. And the impact showed: Ready Set Love quickly became the No.1 show on Netflix Thailand and climbed into the global Top 10 most-watched list.