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Thailand’s lack of sex education is a growing crisis, leading to sexual problems fueled by disinformation, especially from porns. That’s why, when Netflix launched Dr. Climax, a Thai sex education series, we positioned it as an alternative way to provide accurate sex knowledge.

To promote the series, we launched the Anti-Climax Porn, sex edutainment program that debunks the sex myths from porn, with support of sexologist behind and featuring a legendary thai ex-porn star and the first teacher of thai male sex education, we recreated an iconic porn video the internet recognized, shot by shot, but this time the story was twisted, Nat and her partner encounter with real-life sexual problems, and receive accurate sex knowledge from Dr. Climax, just like he helps answer people's sex questions in the series.

At the end, the Anti-Climax porn gained massive attention, surpassing 1 M views within the first 24 hours and 26.1 M view at the final, achieving over 69 M impressions and 629 K engagements. Most significantly 44.6 M conversations sharing accurate sex knowledge like never has before.