ABOUT

We loved working on this beautiful advert for Nespresso; 'The Choices We Make'. The spot, created by J. Walter Thompson Worldwide and narrated by brand ambassador George Clooney, tells the story of the community mill built by Nespresso in Jardin, Colombia, and the economic, social and environmental benefits it delivered.Native have had the opportunity to work on some great composition projects this year, however one that stood out for me was our original composition for Nespresso. The global campaign was created to highlight Nespresso’s work within local farming communities in Colombia, focusing on aspects such as sustainability and development. Native worked with JWT London to create an authentic Colombian song that would help tell the story of the film, which involves a local farmer who, thanks to a new community coffee mill, is able to provide more money for his family.

The composition is effectively made up of two pieces: the first being a sombre guitar-only piece, and the second piece is more uplifting, bringing in a rhythm section and two male vocalists. The lyrical themes are based on love and togetherness, which highlight the relationship between the local farmer and his daughter, who is trying to follow her passion by studying at University. The singers that we worked with were both of South American descent, and they were able to create a beautiful authentic sound that makes you feel as if you’re right there in Colombia. If you’re able to hear it, listen out for the vibrato on the lower vocal harmony, he sounds amazing!