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We were pleased as punch to be announced as the lead creative agency for National Express Coaches earlier this year, having been their social team for some time, and today we’re unveiling the next stage of our journey with this national client.

Fergie, Michael and Romaine, otherwise known as ‘The Journey Boys, are embarking on a series of new adventures – all made possible by National Express – and the first installment of their holiday fun and games has just gone live.



Whilst the Journey Boys characters may be ‘winging it’ through their student life, our approach has been specifically road mapped to put coach travel, well, on the map for young people.

In the words of the Journey Boys themselves, “coaches are just for OAP’s” – or at least, that’s how they’re perceived. Despite all the creature comforts on board, coach travel just hasn’t been on the radar for many young people so we needed to find a way to show them why coaches are just the ticket.

The first Journey Boys film was released in March to a warm welcome and the client welcomed the fresh direction too, giving the green light to further mini episodes in the young lads’ story.

This latest clip is the start of a new mini series following the boys getting ready for an upcoming lads holiday - but they need to sort out a few #holidayessentials first…



With two other chapters filmed, to be dropped over the next few weeks, we’re hoping more people get on board with the Journey Boys’ adventures – and the benefits coach travel can offer anyone, of any age, travelling to anywhere in the UK.