ABOUT

The Challenge
c2c, a part of National Express, had just been awarded a 15-year contract renewal. As well as thanking its customers, it was keen to use this milestone to encourage its core base of commuters to travel at the weekend and to grow a more diverse base of customers.

Our Solution
With so many people only using the train for work, we wanted to show people how different it feels to leave the car at home and enjoy the discounts, offers and destinations of off-peak travel. 'What a Difference the Train Makes' told this story, while also pointing out how c2c was going to be making a difference to its customers in the coming years.

Result
The campaign launched in November 2014 with experiential events at Fenchurch St, Grays and Southend Central Station targeting early morning commuters, and was supported with OOH, Press and radio executions as well as other promotional material.