Nathan Jordan
Photographer-Retoucher
ABOUT
In a category that predominantly targets men, our brand and packaging redesign for K-Y in the US champions female sexual empowerment and equality in the bedroom.
Placing the "ruby" at the heart of our newly crafted visual identity, we've unleased a distinctive brand asset and loaded it with meaning, bringing a sensuality and confidence to the brand that was lacking before.
The surrounding brandworld and assets combine with a our playful and conversational tone of voice to further normalize female pleasure, moving this previously medical-looking lubricant product range into an empowering lifestyle brand that women can be proud to purchase and supporting K-Y's new mission to "empower women to have better sex, always."
MADEIT CREDITS
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RBClient
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Elle HolianSenior Designer -
Holly KieltyDirector of Storytelling -
Nick HollandBrand Experience and Technology Developer -
Tal WatsonSenior Production Project Manager -
Design Bridge and Partners -
Cameron KnottDesigner -
Chloe TemplemanCreative Director -
Nathan JordanSenior Creative Retoucher -
Alice GossBusiness Development Director
Back to K-Y: Championing female sexual empowerment project
Evadilson
Director de Arte, Pro Grillus - Marketing & Comunicação
Angola
Tom Gilbert
Group Executive Creative Director, Design Bridge and partners
United Kingdom
Steve Wignall
Senior designer, Tapestry
United Kingdom