Nathan Gomez Associate Creative Director

ABOUT

2020 left many of us feeling isolated and searching for ways to reconnect with a larger world that no longer felt safe. This sense of detachment and potential bouts of depression were unfortunately not new for our Lungs&You audience. Their symptoms already leave them on the sidelines, and now, compromised lungs keep them even further away from their loved ones in our new reality.

As we saw our audience’s needs evolve with urgency in 2020, we recognized an opportunity to foster a more robust community on a social platform they already spent much of their time on and provide the meaningful connections, advice and empowerment they needed.

MADEIT CREDITS

Who liked - Social Campaign