ABOUT

Not a lot is widely known about the difficult prognosis of IPF, though much is assumed. Our goal for this campaign was to dispel the myth that this disease is contagious while also highlighting the compelling stories of people with IPF. We focused on people’s characters while dealing with the illness from the perspective of those whose lives they touch and how their willpower to fight with a treatment like OFEV is the only infectious thing about them.

 For OFEV’s first branded TV spot, we focused on reminding people who have the disease that they don’t fight IPF just for themselves, they also do it for the people they love.