ABOUT

The Lungs&You website we created as part of our campaign has long been an educational resource for those suffering from a serious lung condition known as IPF. More recently however, we’ve been expanding the site to include knowledge and resources for the interstitial lung disease (ILD) audience which IPF is a subset of.

The opportunity was to not only expand the content, but also take stock of what was successful in the previous iteration of the site. Additionally, it gave us a chance to reimagine how we could present the information in new and engaging ways. That, mixed with refreshing the brand to meet the news of a wider and more diverse audience, was a very tall order to fill, but the new Lungs&You site and brand is primed to meet our audiences’ needs at any step of the journey they might be in.

Launching Spring 2021