Nathan Crawford Creative | Art Director

ABOUT

“'Til I Died” shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns during EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK.
The headline played on the iconic football chant “‘Til I Die”. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations flooded in to fund scientific research that will save lives.

MADEIT CREDITS

  • British Heart FoundationClient
  • Ben GardinerHead of Client Services
  • Charlotte ElwigBusiness Lead
  • Claire BullockClient Partner
  • Emily Lewis-KeaneHead of Strategy
  • Georgia HampCreative Strategist
  • Henrik RidderheimAgency Associate Creative Director
  • Humphrey TaylorManaging Partner
  • Jake HayterManaging Partner
  • Jamie SnowSenior Integrated Producer
  • Jimmy MacAskillPlanning Director
  • Joe RevensAgency Producer
  • Laura FarmerBusiness Director
  • Mia SilvermanAgency Associate Creative Director
  • Mural RepublicArtist
  • Ollie AgiusSenior Creative
  • Sam RobinsonExecutive Production Director
  • Tamara SirandulaAccount Manager
  • Zara HutchinsAccount Director
  • * Pete IoulianouAssociate Creative Director
  • * Nathan CrawfordCreative | Art Director
  • * D&AD
  • * Franki GoodwinChief Creative Officer
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Til I Died

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