ABOUT

The goal is to rebrand Melanie Lyne in order to gear the label towards a strong and ambitious woman empowered with the realisation that when living and working in Canadian society the “sky is the limit”,
She is attracted by visually impactful and bold campaigns that display power clothes imbued with elegance and just a hint of sexiness.
Rebrand includes all web and print communication tools, store redesign and window decors along with a general redefinition of the muse, the collections and their direction and style.