ABOUT

"The Vagina Museum, the world’s first bricks-and-mortar museum dedicated to vaginas, vulvas and the gynaecological anatomy, was due to open its doors at new premises in Bethnal Green in March 2022.

To help the museum announce its arrival and integrate it into the local neighbourhood, the museum opened alongside a localised OOH campaign called ‘Neighbours’.

Through a graphic world of bold colours, iconic typography and nuanced word-play, we created an OOH poster campaign that was more akin to art. Full of inclusive values and pertinent information, the campaign increased footfall and online sales unlike anything the museum had created before."