ABOUT

"How do you show up during a distinctively commercial holiday with meaning and purpose, true to the Bloom & Wild brand? By selling nothing at all.

During Mother’s Day 2022, we wanted to build stronger brand equity, nod to a modern understanding of ‘family’ and create further understanding of the ‘Care Wildly’ platform.

Aware of the current financial climate, we chose to be generous and actively show the ‘care wildly’ proposition - by creating an interactive press ad with an illustrated version of one of our bouquets that children could cut out, colour in and gift."