ABOUT
Making a marque: creating a jewellery brand with a distinctly Mediterranean feel.
As a new player in the mid- high-end jewellery market, independent jewellery brand Maviada needed a visual identity that would cut through the noise and make an impression in the D2C market at the same time as attracting retail stockists worldwide.
Striking azure blue packaging and leather pouches evoked the brand’s Mediterranean influences, creating stand out at point of sale, while the ‘wave’ logo was designed to be productised and reproduced as wearable pieces.
The brand was rolled out across the D2C e-commerce site, retail and mail-order packaging, wholesale brand brochure and in-store display, along with direct mail, press campaign, media events, and social.
Back to Maviada | Brand and Packaging project
Mr Adrian Mills
Artist
United Kingdom
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland