ABOUT

One to watch: creating an identity for a start-up knitwear label.

A London Fashion Week One to Watch, conceptual knitwear designer Carrie-Ann Stein needed a brand for her label that would express her distinctive style.

A detailed grid system based on the pattern sheets used in knitting machines was developed to introduce layers and texture to the visual identity. As well as forming the background to the custom typeface designed for the logo, the grid pattern was applied across online and print applications, changing each season to feature patterns and textures from the current collection.