About me

Born in Brazil, but also Lebanese and lived all over the place, no matter where I go I'm always "the foreigner" in the room.

I started my career in advertising at Leo Burnett Beirut in 2005, to where now, 15 years later, I have returned to assume the role of Executive Creative Director.

During those 15 years, I've lived in 4 different continents and have worked for the UN in Rome, DM9DDB and Ogilvy in Brazil and The&Partnership in New York. The extensive list of clients I've worked on range of local and regional luxury and fashion brands and NGOs to global clients such as Always, Herbal Essences, Koleston, Pert Plus, DIAGEO, Coca-Cola, Fanta, Schweppes, Galaxo, SC Johnson, Billboard Magazine, KLM, The Wall Street Journal, The Whitney Museum and Hasbro Gaming.

Throughout my career I've received over 50 global and regional awards, such as Cannes Lions, One Show, D&AD, Epica, Golden Drum, Effies, Dubai Lynx, MENA Crystal and El Ojo. In 2016 I was recognized by Cannes Lion's See it Be it program as one of the year's 15 up and coming female creative leaders in the industry, and in 2018 I was selected for Forbes' She Runs It Gennext Awards and featured in Ad Age's "40 under 40".

I'm an advocate at heart and some of the campaigns I'm proudest of have tackled issues such as adult illiteracy, hunger, women's rights and ageism. Getting to do campaigns that truly (really) impact people and their lives, and using communication for good is the reason why I still believe in the work we do.