ABOUT

This campaign was for town and city centre pubs and bars across the UK that were under the same chain umbrella but enjoyed a certain level of independence.

The assets needed to communicate that these were the same venues that enjoyed an established clientele but also had something different and new to entice a different audience.

To achieve this I directed my team to work around an idea of ‘Welcome To The Show!’ the focus being on big bold typography, rich photography and striking colours.
The use of filament bulbs, neon lights and old cinema-esq writing lends itself well to this feeling and was a brave campaign, ultimately enticing the customer to come out, bring their family and friends to enjoy themselves at the venue.

I'm really proud of this project that my team and I implemented.

The format had originally been dreary, dated and sales were in decline. So based upon our guest research and insights, I came up with a new theme and visual identity that would inject personality and reflect the guests who enjoyed those sites but also marketing that would attract a new influx of guest.

From the POS to the menus, from the social media campaigns to the email marketing, my team and I created engaging and exciting work, focusing on up-sell, clarity and guest experience.

We saw a gradual rise in guest satisfaction and sales uplift. We also found our teams were more engaged and motivated as they were proud to sell their new brand and identity.