ABOUT
This is a self initiated motion story I created and co produced with Black Rabbit Studio.
Working with DOP Robin Horn. Shooting high speed, alongside using the motion arm control system to create dynamic movements.
The creative inspiration was to use the minimalist beauty creative style used in perfume and bring this approach into showcasing the luxury beauty of Ruinart Champagne. We designed the set to be gold focused, using beautiful finishes that the light could enhance the beauty of the champagne golden glow.
As well as beauty shots of the bottle, we then wanted to take the viewer through the journey of the champagne ritual of the ice bucket, the cork pop and finish with gorgeous fizzing liquid crashing down the tower of coupe glasses.
For the music we wanted something with a different energy that would usually be associated with champagne. We think this was a great approach for the final edit and much better than anything classical. We definitely think the music and sound design adds huge impact. Created by editor Arthur Lewin.
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