ABOUT

Creating a brand for a personalised home dining service. The client wanted to emphasis the freshness of ingredients: the dinner party meal is cooked in the customer’s home that evening. I avoided stock, anonymous photography to emphasis the personal service. I brainstormed with the client on the name – her name is Terri.
I also wanted to nod towards the chef’s Cantonese heritage but to look higher premium than a takeaway leaflet. Inspired from a famous Chinese painter, I created my own watercolours. The scripted font echoes ink calligraphy, and is easy to find (Zapfino) in case another designer works on future projects.