ABOUT

I wanted to clearly communicate to customers The Perfume Shop "Christmas stars" and help them decide which of the “stars” they can buy for their loved ones for Christmas.

I was responsible for the look and feel for this Christmas Campaign (POS, Windows, Social). #MYCHRISTMASSTARS was one of three ideas I conceptualised and designed including copy.

Creative ideas:
Pop up store - stargazing (observatory) - beautiful galaxy star projections in a very dark room, everything is neon and stars. Customer competition whereby a they can have their name assigned to a celestial star.

Online competition - guess how many stars are in this perfume bottle.

Christmas Tree Star customer giveaway.