ABOUT

I was briefed to re-look the Sparletta brand, client felt that it had lost its identity with all the competitors in the market and they needed something that would make Sparletta stand out. So then I created a look and feel that used the Sparletta logo as a holding device in the art direction with a Paul Smith influence with the stripes in the background. The bubbles and heading is unique and resonates with the brand. The client loved the look so much he wanted us to create the Cl manual.