Natalie Kuss Group Account Director

ABOUT

The Gate is turning 150 years old this year. So we decided to celebrate the event by trying to win back some of the clients who fired us over the years. How? By apologizing to them for the things we did wrong 50, 75 or even 100 years ago. Of course, we don’t know what those things were. So we just made them up. We called it The Gate’s Apology Tour. And these are the 7 films we shot.


Our posts drove a 1,550% increase in views of the agency’s social pages.
• New followers to the Gate LinkedIn account grew by 400%.
• Five great new agency hires.
• Eight new business meetings.
• Three new clients with a combined billing of over 25 million dollars. (Not bad for an investment of $12,000.)

MADEIT CREDITS

  • The Gate NYClient
  • Chris VartanianClient
Project featured: on 15th July 2023

The Gate’s Apology Tour

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