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The new #TiffanyLock mixed media campaign, was shot across multiple territories with local talent, and features stars of cult favourite TV series The White Lotus; Beatrice Grannò and Simona Tabasco, as well as Ncuti Gatwa and Yasmin Finney among others.

The campaign, which will live across Tiffany & Co.’s and talent channels features video, still imagery, and audio notes to develop a holistic form of storytelling that feels intimate and evolved beyond traditional creator content.

The content adopts nostalgic and intimate artefacts of connection and friendship from each talent; with handwritten notes, photobooth strips, boarding passes, drawings and poems, demonstrating a level of depth within the storytelling.

With 6 shoots across global cities in UK, Europe and EMEA, over 200+ assets delivered and 12 incredible talent partnerships, TwelveA.M. produced the global content alongside local photographers to keep creative authentic to each market.