ABOUT

RIONI is a conceptual brand identity for a secluded glamping retreat inspired by the quiet beauty of nature.
The idea was to create a place where life slows down a little. Somewhere between the comfort of a boutique hotel and the freedom of being outdoors.
I wanted the identity to feel natural without relying on the usual outdoor clichés. Hand-drawn lettering, soft earthy colours, organic shapes and subtle textures bring a sense of warmth and individuality to the brand.
The visual system was designed to work across everything from stationery and signage to guest essentials and digital touchpoints.
A personal project exploring how thoughtful branding can capture the feeling of a place before you've even been there.