ABOUT

Braveheart Bulliez Rescue is dedicated to "Breaking the Bully Barrier". When crafting our brand identity, we ensured this sentiment shone through, with a brand expression reflecting the heart of the organization.

The design system aims to cultivate love for the Bulliez in need of our support, placing them right in the center of our hearts. Our approachable and sophisticated fonts, color palette, icons and imagery are intentionally crafted to break down barriers faced by the breed.