ABOUT

Every festive season, the Creative team at The Roald Dahl Story Company are briefed to create a unique gift for key contacts, as a token of thanks for the year gone by.

As ‘Matilda’ reminds us, no matter how small you feel, you are never too small to make a difference. The 2025 gift celebrates Dahl’s unsung heroes. Those who kept the magic fizzing, the cogs whirling, and the feasts flourishing. Because sometimes, life's greatest heroes are the ones that no one saw coming.

Using warmth and whimsy with a twist of the unexpected, our gutsy animal characters fill the rooms of a house, its shape inspired by The Grubber from ‘The Giraffe and The Pelly and Me’. These are characters who may not take centre stage like the BFG or Mrs Twit, yet remain integral to each story, sometimes quietly, sometimes boldly.

The squirrels from ‘Charlie and the Chocolate Factory’ sort good and bad nuts. Roly-Poly Bird and Muggle-Wump from ‘The Twits’ plot how to stick furniture to the ceiling. Newt plans to help Matilda take down the Trunchbull. From lickable wallpaper to bird pie and chocolate cake, extra details are woven throughout for fans to discover.

The gift is designed to delight the inner child. A tiny letter sits half posted in the door for the reader to find. Shaped embossing curves around bricks to add a tactile quality. A translucent sheet, tinted a subtle yellow, features quotations from the stories and sits behind die cut openings, acting as warmly lit windowpanes.