ABOUT

IENC approached us asking for help with their brand and website. The people from IENC have an excellent knowledge on Customer Relationship Managment. They specialise on the conversion part of the purchasing funnel.

The brand itself wanted to be an honest look and somewhat corporate as their target market are big businesses. We used a very authoritative font with a triangle element that expresses the idea of purchasing funnel. The diagonal lines of that part also give a bit of drama, creating tension and a pointing element used as an arrow.