ABOUT

We were approached by Helena’s parents to developed a brand and a website to help them to campaign raising awareness of SMA. SMA is a horrible condition that most of us know very little despite that it’s estimated that 1 in 40 people carry the mutated gene for SMA.

We enjoyed creating the brand as it had to be playful and positive, so it was appealing to parents that would be interested in spreading the word.

Although the condition limits the life expectancy of the affected babies, our client wanted Help for Helena brand to be hopeful and positive, and that’s how the brand projects itself: Use the energy to create positive and helpful stuff.