ABOUT

Brief:

New Tricks is a second year self-initiated project. After watching a Panorama documentary I was surprised to see the number of elderly people who suffer from loneliness. I am very close to my grandparents therefore, the issue that many elderly people are lonely within our society concerns me.

Therefore the aim of my brief was to:

‘Create a campaign that would build the relationship between the young and the elderly as a solution to combatting loneliness within the elderly generation.’

Solution:

An organisation that brings both the young and the elderly to come together in one place and exchange their skills. I believe that the process of exchanging skill is a good method to use to bring the two generations together because by meeting and swapping skills gives them a reason to get out of the house and will allow them to interact directly. The incentive being that they are getting taught skills that they might not be taught in school/university, for free.