Naoki Tanaka Chief Creative Officer

ABOUT

AI surveillance is everywhere. AI-based security cameras are labelling individuals based on their appearances and using their information without their permission. To raise awareness of the issue, textiles label UNLABELED developed camouflage patterns that prevent AI from recognising clothing, which was transformed into products in partnership with apparel brand NEXUSVII. Wearing these pieces of clothing will reduce AI's ability to pick up on clothing, and can help to restore some of society's right to privacy.

MADEIT CREDITS

  • Unlabeled, NexusⅦClient
  • Dentsu TokyoAdvertising Agency
  • Hana MoriwakiPR Manager
  • Kazuma ChikamiMedia Coordinator
  • Kei MurayamaEvent Manager
  • Kohei AiProducer
  • Miyuki FujishimaProducer
  • Nao TokuiCreative Director
  • Naoki IseDesigner
  • QosmoProduction Company
  • Risako KawashimaCopywriter
  • Robin JungersProgrammer
  • Ryo FunamotoPhotographer
  • Ryosuke NakajimaProgrammer
  • Ryotaro OmoriProducer
  • Shiori KakumotoMedia Coordinator
  • Sho TakahashiCinematographer
  • Shogo HondaProduction Manager
  • Shoya DozonoProgrammer
  • Sota SuzukiProject Manager
  • Sotaro OgiFilm Director
  • Takahiko KajimaFilm Producer
  • Takumi SaitoDesigner
  • Tomohiro KonnoProduct Lead
  • Tomotaka InoueProduct Manager
  • UnlabeledBrand
  • Yuki TanabeEngineer
  • Yusuke KoyanagiArt Director
  • Yusuke YamagiwaEvent Manager
  • Yuya HamamuraPR Director
  • * D&AD
  • * Yuma ShingaiPlanner
  • * Naoki TanakaCreative Director

Camouflage Against the Machines

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