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The pandemic meant people were going out less, and thus, using less sunscreen. So how do you create relevance for the product when sun exposure was now minimal?

I decided to turn to blue light damage, not as obvious but incredibly insidious, and the fact that people were spending more time on their phones and laptops for work, mindless scrolling, and Netflix binge-watching.

The copy points I wrote were all contextual based on the medium the viewer would find the ad, some informative, and others related to the top films or shows on streaming platforms.