Stephanie Louise Antonette De Castro Associate Creative Director

ABOUT

No other classic pairing compares to McDonald’s Chicken and Fries, except maybe Sharon Cuneta and Gabby Concepcion, the Philippines’ most loved celebrity tandem.

Prior to this ad, the two have never been seen together on-screen since their much-publicized break-up in 1987. Their daughter, KC Conception, speaks fondly of the spot, expressing how she never thought she’d ever see her parents so amicable with each other again, in front of the camera and behind the scenes—a sentiment shared by their loved ones and avid fans.

The spot did so well, it garnered up to 4 million views on YouTube, in less than 24 hours (later topping the local Ads Leaderboard). The internet, too, was abuzz, with everyone counting down to the release of the ad and reminiscing about the time when the two made the Philippines believe in true love.

Not bad for a Classic Combo and two old friends, meeting again.

MADEIT CREDITS

  • McDonalds PhilippinesClient
Project featured: on 25th January 2023

"Kumusta Ka"

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