After an intensive research regarding the Romanian traditions, folklore, food, lifestyle and the national symbols used in art, I designed myself with a lot of love the Traditional Romanesc Logo and the icons for each section of the website. The Logo and the 5 main icons I modeled in clay (to catch the romanian spirit ) and after adapted in Photoshop. Other icons are drawing by hand.
Being also in charge of the UI an UX design, the website contains many relevant sections such as: romanian traditions and events but also an important classified ads section with products marketed by the peasants themselves: romanian traditional food, beverages, household objects, decorative handmade objects.
For this project some of the best professional photographers in Romania donate their professional photographs. Also, 90% photographs used in categories headers and other layouts in the site are made by me. The website became one of the most important accesed platform in Romania, from 2011.
I also made the graphics for the campaigns and events that Traditional Romanesc organised (posters, postcards, facebook ads etc).
1 August 2017