ABOUT

Project manager, web and UI designer:

• website
• logo redesign (first made in 2003)
• branding consultancy

[ project management, the site structure, organisation of the pages, web design ]

AutoChemicals Company is one of the most important reseller in Romania of the major car-paint producers worldwide*.
They had to update their corporate website ( and the target is specialized car painting stores ).

The main process was to "hide" the complex details of the products into a simpler web structure. It was a intensive organization of the content.
Every product is presented in a independent page *[Dupont Refinish, Valspar (DeBeer Refinish), Devilbiss, Saima, Carbench] and the new classification offers an easier user journey.