ABOUT

Naming + logo + market positioning; packaging; mobile and desktop.

The brand is for cool, urban people (18th-late 40s). "A" is the first letter of the alphabet, same as number "1". Also is the ALPHA letter in the greek alphabet (power / self power).

The letter A & the diamond shape - together - form a ring, to symbolise jewellery industry.

The brand addresses to contemporary people; it inspire trust and respond to all the contemporary states that an individual can take easily nowadays, from jeans&t-shirt to sober&elegance.

The brand is selling jewels from silver and gold and the jewels are custom made and commissioned.