ABOUT

Art direction, website UI and UX; and leading students that made the posters with the messages of the Not Tested on Animals Campaign.

- campaign website & event
- 4 rock music bands - one of them veteran on the romanian music scene - "Partizan" starring Artanu' and also younger rock-alternative bands like The Pixels, Robin from Robin and the Backstepers.
- students from the University of Fine Arts that create the posters with the messages and the "Not tested on animals" icon - witch was the scope of the campaign.

"Not tested on animals" was an informational campaign that informed romanian people about the non-ethical treatment of animals in producing large scale cosmetics, and recommendation to choose cosmetics that are not tested on animals.