ABOUT

Naming
Logo
Marketing materials
Mobile and desktop.

The brand is for cool, urban people (18th-late 50s). "A" is the ALPHA letter in the greek alphabet, and together with the diamond, they form the ring.

The brand had to inspire trust and address to cool people and respond to all the contemporary states that an individual can take nowadays, from jeans&t-shirt to sober&elegance.
The brand is selling jewels from silver and gold and the jewels are custom made and commissioned.