Tracking down relevant research used to be a lengthy and confusing process - lost in the maze of providers, variables and other investors. The RSRCHX platform cuts through the noise and makes it easy to find and purchase financial research.
RSRCHX (Research Exchange) is an online hub. It’s built for both investors, to interact with research they own and to buy new content and for providers, to broadcast their content and connect with potential clients.
We take the concept of slicing through a maze and apply it to illustrations, iconography and photography. Complex maze illustrations are opened up with a clear path to the centre point, which represents the research. The logo itself subtly references the act of finding information – a line which dissects the wordmark and forms an arrow in the negative space of the X.
Iconography comprises of a maze aesthetic, with an entry and exit point always present. Imagery of journeys or objects related to the act of searching are combined with a consistent filter to appeal to the target audience of investors or research providers.
The identity work from Nalla differentiates and highlights RSRCHX as a leader in their field, over and above their competition. Changing the perception of how people find and access research, it reflects the work RSRCHX do to alleviate the pain of this process.