Mask is an independent events company formed in 1988 who are extremely proud of their history. They provide event design and production for a variety of clients and believe their unique selling point is creating exciting, fun and unique events. Their old identity did not communicate this and they were looking to align their rebrand with their brand values.
Nalla worked closely with Mask to create an identity system that worked across various collateral. The identity hinged on the concept of a chameleon. Like a chameleon, Mask takes on the persona of their clients to create bespoke events and parties.
“We love our clients and we live, breathe and absorb their brands and ethos. Our rebrand is designed to represent this important side of us as a company - our chameleonic ability to become what our clients need us to be. We’re adaptable and that’s what keeps us on our toes and at the top of our game. The rebrand communicates this perfectly.” Managing Director Sarah Kay.