Macnamara ICT is a London-based IT and telecoms support group, with a difference.
Traditional IT support companies have long kept clients in the dark about the ‘black magic’ of IT and technology servicing. This approach ensures clients remain heavily reliant upon their expertise.
Macnamara wants that to change. They focus on people rather than tech. They’re committed to being straight talking and transparent - preferring to empower their clients by making their working lives easier. They don’t want to baffle clients with jargon. Their vision is to humanise IT for the masses.
Macnamara came to Nalla seeking to align their vision for the business with their brand identity. Wanting to reflect their positioning better, they asked us to create a brand which truly communicates them as a company and highlights their focus on people.
We’ve brought the human element to life through the design of their brand. Just as Macnamara does with IT and tech, we stripped everything back, keeping the style simple and straightforward. We created a brand identity that represents their unique approach - friendly, honest and approachable – making IT and tech support feel more human and accessible. The design reinforces their positioning as a constant reassuring presence, with a supportive and distinctly human touch.