ABOUT

A future powered by connections


Overview
For years, Informa brands have been creating meaningful and valuable connections with audiences. IIRIS helps us to nurture these connections collectively, creating even greater meaning and value.


Visual language
The main feature of the brand is the overlap effect; symbolising the point of connection between people and data visually representing the brand's proposition: 'Nurturing more meaningful connections between our brands and audiences'.

The brand assets reflect the dynamic network that inspires and delivers greater value to audiences. At each point of intersection between the connector lines is an area of overlap, highlighting that a connection has been made.