ABOUT

The place for every fan experience

The ultimate destination for huge fan events, show-stopping booths and a super-charged fanbase. Collectively, Fan Expo HQ hosts almost 500,000 fans annually across USA and Canada.

OBJECTIVES

— A visual identity that better reflected the scale, energy and quality of its events
— Increase attendance from first-time visitors

SOLUTION

— A new graphic system that can be applied across all visual communications
— Improved online user experience to encourage ticket sales and demonstrate the value of each event

The voice of the fans
Every Fan Expo event is buzzing with conversation about anything from Catwoman to cat memes. Step into any conversation and you’ll likely hear catchphrases from popular cartoon characters or lyrics to movie soundtracks. This eclectic mix of voices is captured in an energetic typographic style used for backdrops on stage and engaging social posts.

A new flexible graphic device: The Arch
The celebrities and content on show at the events cover such a wide range of interests from superhero merchandise to manga comic books and celebrity photo opportunities to storyboard artists for films. Therefore, the brand identity required a simple system that could house all of this diverse content for a wide-ranging audience.