ABOUT

Digital Catapult is the UK’s leading advanced digital technology innovation centre, accelerating the adoption of new and emerging technologies to drive growth for UK businesses across the economy. Their London centre facilitates technological development, testing and adoption with on-site labs, as well as hosting a wide range of events.
We were approached to come up with a concept and identity for an interactive exhibition that could engage visitors to the centre in thinking about how present-day technologies can create positive future impact.

Following a series of workshops with the comms and technology leads, we landed on the idea of the Digital Catapult centre being a catalyst for collaboration and conversation – a space that encourages interaction between the right people and businesses to accelerate us all into the future. We named the exhibit “Critical Dialogues” to convey a sense of urgency in those conversations and encourage participation.

We collaborated with Nexus Studios, a specialist data visualisation agency, to explore how we could create an interactive installation that could respond to visitors’ questions and answers.

OBJECTIVES
- Engage visitors to share in the optimistic vision for Britain’s digital future; create debate, inspire questions and encourage partnerships
- Raise awareness of Digital Catapult’s role and demonstrate the tangible effects on the British economy/industry
- Demonstrate Digital Catapult’s in-house expertise in advanced digital technologies and practical applications

SOLUTIONS
- An exhibition concept and name based on accelerating conversations around advanced technologies
- Motion graphics led by question responses to illustrate the success brought about by blends of digital technologies
- A collaboration with Nexus Studios on an interactive installation (moved online due to COVID restrictions)