ABOUT

Digital Catapult is an initiative helping to grow the UK’s digital economy. They’ve partnered with Seedcamp, a funding programme for start-ups, to create a new programme. Together they launched Augmentor, a mentorship programme for digital start-ups working with immersive technologies, aiming to give tech businesses space to experiment, nurture and develop.

As the programme's first year in operation, Nalla were asked to create a striking yet simple identity. Simplicity runs through all aspects of the brand touch points; the minimal brand mark and graphic icons give clarity and direction, contrasting with the digitally-bright backdrops. A custom one-page site allowed the Augmentor Team to be reactive throughout the programme, easily updating, adding and removing site modules from application process to final selection.

With an incredibly tight deadline Nalla provided great visuals and a site which has not only garnered an impressive applicant list, but has also helped create a real buzz around the programmes launch and elevated digital start-up businesses to go on and do great things.