MACH is a partnership between two groups of Scientists from Japan and Chile. They joined forces to study and control the soaring reproduction of algae in certain parts of the world, which is creating unbalances in our ecosystem. Naked Ideas created the MACH brand which reflects the end-goal of sustainable aquaculture. The brand identity encapsulates the breadth of marine life, from orcas to algae, coming together in a balanced, cyclical marine ecosystem.