Najwa Mallah Multimedia Designer

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BARISTA - MASTIKA ESPRESSO
For the BARISTA-MASTIKA ESPRESSO campaign, I opted for a Mediterranean look and feel, in relation to the Mastic Tree origins and presence. I picked the illustration style to represent elements that relate to the look I chose, the Mastic tree and the act of sharing that takes place over the cup of coffee. The visual style chosen intends to make the newly introduced flavor stand out from the classical Barista espresso flavors that are already on the market, also to give it a different dimension as a special edition. 

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