ABOUT

Proctor & Gamble needed to present seven of its brands under an umbrella at the decennial international hair industry event ‘Hairworld Paris 2010’. The Look & feel was developed for seven brands in total. All common area’s were branded with a P&G look and feel with each brand given a unique styling within its individual booth, thus presenting a harmonious look to the overall event.

The sebastian environment shown. The most edgy and dynamic of the brands was developed from the basic brand ingredients and translated into an environment with a DJ, Product demo's, Photography Shoot area and selfie booth.

Results: The client was very happy and the project felt to be a great success.