ABOUT

A new brand ‘2 hours to play’ was created to support the ‘2 hours free parking’ T.V advertising campaign in Westfield London. The atrium was split into four zones, each branded as a unique environment. Offering customers the chance to sample products, view fashion shows and talk to various featured retailers.

Various graphic elements were created to brand each zone individually, along with collateral to promote the event both on site, externally and through Grazia magazine.