Nadia Deghayli Senior Art Director


Today, more than ever women are playing a crucial role in Lebanon, from being at the forefront of the revolution, to fighting the pandemic, to saving lives after the August 4th explosion. They have been providing safety to the world around them; however, they still do not feel safe in a patriarchal and violent society. Abaad, a Lebanese NGO, and in the middle of a lockdown wanted to spark a massive online debate and create an impact for all those women for them to come forward, and empower them to speak up. This content video is part of a larger campaign Safety for Safekeepers


  • Gender Equality NgoClient
  • Ameer JabakDigital planning & delivery/ Amplification & Ana
  • Farah El BeainiDeveloped initial idea & led overall campaign ex
  • Karen MarounProducer/Videographer
  • Lama BawadiDeveloped initial idea and led on Arabic writing
  • Layane MakhloufDesign Lead
  • Layla GaussinMedia & PR amplification execution
  • Leo Burnett BeirutAgency
  • Mahmoud JaberLed English Copywriter
  • Maia SahyounOffline analytics
  • MSL BeirutPR Agency
  • Nada Abi SalehCampaign Supervision
  • Natasha MaasriCampaign Supervision
  • Rana KhouryDeveloped initial idea & led overall campaign ex
  • Remie AklDeveloped Online video concept & led content exe
  • Tala EzzeddineDeveloped initial idea & led overall campaign ex
  • * Malek GhorayebCampaign Supervision
  • * Nadia DeghayliDeveloped initial idea & led overall campaign ex
  • * Cannes Lions Winners 2021

#Safetyforsafekeeper "Baklava Got Legs"



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