About me

Every brand has a story to tell and I have a passion for branded content and uncovering and developing the stories that engage audiences and build relevancy and authority.

As a Digital and Content Marketer with over 12 years of experience working both client and agency side for globally recognised brands, I have a track record in turning brand stories and value propositions into cross-platform marketing strategies that deliver results. This has encompassed driving user acquisition, conversion and retention through execution of digital marketing, content, social media and lead generation strategies to maximise SEO value, brand exposure, audience engagement and revenue.

I have collaborated with writers, photographers, videographers, visual artists, art directors, creative researchers, SEO strategists and subject experts to create thought leadership and branded content strategies that make an impact. A diverse career has given me a strong understanding of the overall digital landscape, and the capability to work successfully in highly-matrixed and evolving businesses as well as smaller, more agile working environments, delivering business innovation and influencing a diverse range of stakeholders through collaboration and strategic thinking.